A Quick Guide to Law Firm Marketing

The number of lawyers across the US has increased by 15% since 2008. There are now over 1,338,000 licensed, active attorneys in the US. Your law firm could struggle to stand out if you don’t have a strong marketing strategy.

Here are six essential law firm marketing tips you need to use this year. With these tips, you can reach and engage prospective clients with ease.

Then, you can draw them to your website before converting those visitors into leads and consultations.

Improve your law firm marketing strategy with these tips today.

1. Research Your Audience

Before rushing to apply these marketing for lawyers tips, take the time to gather research. Understanding your clients can help you appeal to their distinct needs.

First, learn more about the demographics they fall under. Consider age groups, location, and gender.

Then, consider psychographics like pain points and interests. Perhaps you want to group clients by the legal services they need instead. Creating buyer personas can help personalize your law firm marketing efforts. 

Gather keyword research, too. Determine what phrases clients use to find your practice online.

You’ll use this information to inform the rest of your digital marketing strategy

2. Update Your Website

If your website is slow and unappealing, it could scare away visitors. As a result, you could struggle to generate leads.

First, make sure every page on your site maintains brand consistency. Then, run it through Google’s PageSpeed Insights and Mobile-Friendly Test. 

If there are issues with your site, hire a web design and development team to make improvements.

Add multiple conversion opportunities across your site, too. For example, you can add new forms and a click-to-call button. Add lead magnets like an eBook to draw subscribers as well.

3. Create Killer Content

An effective law firm marketing strategy requires high-quality content. Your content can help demonstrate your experience and expertise. Then, you can position yourself as a thought leader.

Use your keyword research to determine which topics to cover.

Then, use search engine optimization (SEO) to help clients find your posts online. About 70% of online experiences begin with a search engine. SEO for lawyers can help you reach people searching for attorneys online. 

Need help using SEO for lawyers? You can explore this guide to learn more. 

4. Stay Social

Don’t neglect social media as part of your digital marketing strategy.

Reformat your blog posts for social media, host live Q&A sessions, and keep followers engaged. Then, direct them to your website to reach out to you for help. 

5. Email Often

Once you build a list of email subscribers, use email automation to engage those clients. You can remain top-of-mind and continue nurturing leads.

6. Analyze and Adjust

Make sure to analyze your marketing efforts. Look for places to make improvements.

Adjusting your campaigns can help boost your ROI.

Get in Order: 6 Tips for Effective Law Firm Marketing

Help your legal practice grow this year. Improve your law firm marketing strategy by using these tips. Then, watch a new influx of clients find you online.

With these tips, you can get ahead of the competition and grow your firm with ease.

Searching for more tips? 

Check out our guides today.