If you open up a cafe with one table and two chairs, SEO could be helpful, but you probably would not need enterprise SEO. The same is true for a hotdog stand. However, if you scale up your business to a large company with many employees, normal SEO just does not cut it.
Why? As your company gets bigger, your competition gets bigger too, and meaner. Not using the right keywords for your website, if you have a website, might not be a big deal if you are running one, single hotdog stand. However, if you scale up that hotdog stand to a franchised fleet of hotdog stands carrying your brand name and logo, then you will threaten the market share of larger competitors that have greater resources in money, personnel, and technological ability.
In that situation, the margin for error can be quite small, and missing a few keywords can be the difference between your rank being number one at the top of a SERP, number eight at the bottom of the first page, or somewhere on page two or three. With enterprise SEO tools, however, you can be more competitive at the highest levels of SEO battles so that you can get your fair piece of the market share.
Search Engine Optimization starts with keyword research, and it is, therefore, your first SEO tool. When you start a small business, your idea of keyword research might consist of simply Googling what keywords might be right for your business. As you expand, your competition, however, might have another idea.
Imagine that your competitor has an enterprise SEO platform, complete with SEMrush, Brightedge, Google search console, actionable insights, etc. As an enterprise-level company with a solid SEO team deploying a solid SEO strategy, your competitor will eat your lunch if you cannot match the tools listed above.
However, if your enterprise SEO platform can use analytics to track organic traffic and keyword data, you will have a much more competitive analysis. Based on keyword data suitable for an enterprise-level company, you can detect the correct metrics to set KPIs for your content marketers. This creates a template for forming a content strategy for content optimization so that you can achieve the best ROI and the best visibility possible.
When it comes to search engines, there is Google, and then there is everything else. Bing, Safari, Firefox, etc., are just crumbs leftover after Google has been sated on the market share. Therefore, to understand just how this behemoth of search engines works, you need a field of study dedicated just to that, Google Analytics.
Although Google Analytics is the king of SEO sciences, Adobe analytics can be useful for more advanced web analytics. SEMrush can also be useful for analytics integration because it is an all-in-one tool suite. Another useful suite for enterprise SEO stakeholders is Botify because it assists at each stage of the organic search process. Moz DA scores matter, and with technical SEO, you will have the right analytics.
Backlinks and Link-building Campaigns
The proper use of backlinks and link building is crucial for a successful SEO strategy. Digital marketers understand the importance of networking. The proper synergy between your business and other enterprise organizations can be created through the proper coordination of external links, internal links, and inbound links.
Ahrefs is an excellent tool for this task because of its use of linking profile analysis. There is enough competition out there without you looking for unnecessary battles. You may also look for what areas of opportunity you can by finding allies within the market through the use of backlinks and link building.