a7 Effective Tips for Designing and Printing Brochures
All of us have been handed a bunch of brochures many times in our lifetime. Brochures are a very common and old form of marketing. Despite the rise of the digital age and multiple online marketing initiatives, printed brochures are still a popular form of marketing collateral. Brochures are a very powerful and effective tool in engaging and educating audiences about your business or product.
The design of the brochure is not entirely dependent on the layout and visuals. It should have a mixture of elements, from content to paper type, that brings it all together to form the best brochure design and make it a dynamic marketing tool for your company. Not to forget, one should hire the best brochure printing company for a perfect finish. There are a few things to know before designing a brochure that eventually helps in creating a perfect design.
Things to Keep in Mind Before Designing a Brochure
- Know your brand personality: Any marketing collateral that you design should reflect your brand personality completely. That is what differentiates your business from others. It is important to know your brand personality well so that you can add the same kind of texture in the brochure too. It also helps audiences to identify and relate to your business well.
- Define your customer: Every marketing collateral is designed keeping a set of customers in mind. Customers can vary from a wide range of age groups, professions, etc. It is good to identify your customers well before designing the brochure. It will help you in giving your marketing collateral the kind of touch that your customer can easily relate to.
- Develop a message: Be precise and clear when developing a message. Every brochure comes with a specific message on it. You should make sure there is the right amount of information present in the brochure which is neither too less nor too much. Be very specific with your message without losing the trial and try to put it as simple and clear as it can be.
- Set your budget: Before designing the brochure, it is important to set a budget that can guide the design and quality of your brochure. Deciding on the budget initially keeps other things move swiftly ahead depending on the cost decided for every element.
Effective Tips for Designing Brochures
Designing a brochure that comes out as dynamic marketing collateral is not an easy task. Here are a few things that you can consider while designing a brochure.
Determine your Objective
Every marketing collateral has a purpose. Defining and targeting objectives can impact the design of your brochure. Things such as your target audience, focused product, and distribution strategy will put your brochure design in the right direction.
Marketing collaterals are heavily dependent on the presentation. The way your brochure folds determines how the information of your product or service is being presented to the client. You must make sure the content that has been added is complementing the fold and clients get to read it properly. The words and sentences should not dislocate.
The content is one of the main elements of the brochure that is divided into a heading, subheadings, and body text. It is essential to keep the fonts of every type of content right in order to highlight the importance of every heading, subheading, and body. Not to create any confusion, limit the fonts to not more than three.
The images used in the brochure should always be high-resolution images. It makes a great impact on the brochure and complements the content. If using product images in the brochure, make sure it is styled in a way that looks visually appealing.
A wrong choice of paper can create a bad impact on the recipients. The paper used for brochures should be of superior quality and the coating should not spoil it in any way.
A Call to Action
Businesspersons would know how important the call to action is for any marketing collateral. Including calls to action increases the marketing impact and can turn the recipient into a client or potential customer. Just including a call to action is not enough until it is highlighted well. Be specific, use larger fonts, use more white space so that it stands out and is immediately visible to the reader.
You must review your copy from a reader’s point of view at the end. The content should be very concise as you need to provide a valuable amount of information within a short period of time to your readers. It enhances the durability of your marketing collateral.
Brochures are all about effective design and elements. A great design compels the audience to at least read the brochure completely. Brochures are a form of marketing collateral that looks easy but is equally tough to be designed as you have to put all the essential information about your product in the most concise manner playing with lesser words.