Why the Best SEO Companies in Canada are Thriving after Google’s Latest Algorithm Updates
Right now, doing searches on Google is very
easy. We get access to the best possible content that instantly answers the
root of your questions. But, Google wasn’t as efficient eight years ago. In the
past, Google’s search result pages did have some relevant sources, but there
were also many useless websites and links that popped up. These dodgy websites
usually contained viruses and other harmful elements. That was the age of Black
Hat SEO.
The Age of Black Hat
SEO
Black Hat SEO is the technique of manipulating
search engines to boost website rankings artificially. Websites that used this
nefarious form of SEO would veil useless content with thousands of keywords. The
only reason behind these websites’ existence was tricking users into clicking
odd websites. Black Hat SEO specialists used techniques like keyword stuffing
(filling up pages with most-searched terms on Google) or false link sharing.
That means to be an SEO master; one didn’t have to be a half-decent content
creator. All these nefarious activities of Black Hat SEO specialists were
halted with the launch of Google Panda and Google Penguin.
Google Panda and
Penguin
Google Panda and Google Penguin were significant
algorithm updates that completely transformed the internet. Google intended to
fill up its search result pages with high-quality websites that genuinely
answered search queries. Low-quality pages created using Black Hat SEO
techniques were either relegated to lower rankings or completely banned from
the search engine. With these updates, Google made these things clear -
·
User
experience matters the most for the search engine. So, websites that deliver
excellent user experiences will be rewarded by Google with higher rankings.
·
Good
user experience doesn’t just depend on the content of the website. Faster page
loading speeds, easy navigation, static pages, and mobile-responsiveness are
equally important ranking factors.
·
The search engine does not appreciate artificial backlinking. If the search
engine’s algorithms detect unnatural spikes in backlinks, it may punish the
website by imposing penalties.
·
The the past success of Black Hat SEO websites has made keyword density an extremely
important factor. So, the number of times certain keywords are used within a
page is equally important as the keywords’ quality. Keyword density of 1.5% to
2.5% is perfect. To calculate your website’s keyword density, divide the number
of keywords on a web page by its overall word count. Webpages with keyword
densities higher than 3% are viewed as spam in the eyes of Google’s algorithms.
·
Content
is still, king. Even if Google updates its search engine algorithms a hundred
times, useful content will always be key to achieving domination on this
platform.
So, avoiding Black Hat SEO tactics isn’t enough
to earn decent rankings. Website administrators need to constantly abide by the
new guidelines that come with each algorithm update on Google. Given that the
top links on Google’s search results pages average Click Through Ratios of
31.7%, there’s more than enough motivation for business websites to abide by
these rules.
Staying Constantly Updated
Since Google’s revolutionary Panda and Penguin
updates in the early 2010s, the search engine has launched several algorithm
updates that were and continue to be equally impactful. They include -
·
Hummingbird
(2013) – Intended to stop websites from stuffing keywords on webpages that
contained low-quality content. It helped the search engine platform better
infer search queries and deliver results that matched the searchers’ intent,
not just the individual terms mentioned in the query. This algorithm used tools
like natural language, latent semantic indexing, etc., to usher in a new form
of driving value-based user engagement.
·
Mobile
(2015) – With this update, Google started rewarding websites that had mobile
versions. Websites that weren’t mobile responsive were ranked lower. Google’s
2018 and 2020 mobile search updates made it clear that the search engine will
rank websites primarily based on how user-friendly and fast-loading their
mobile versions are. Given that people across the world spent 3.8 trillion hours collectively using mobile internet in 2020, these updates were
ahead of their time!
·
Bert
(2019) - This Google algorithm update sought to punish websites with poorly
written content. Hence, websites with haphazard, stolen, or random content
started ranking poorly after this 2019 update. The search engine’s algorithms
started using natural language processing technology to interpret the real
meanings behind search queries.
Why the Leading SEO
Companies Love these Updates?
The best SEO company in Canada always loves these new
algorithm updates. That’s because, with each update, Google rewards these SEO
experts for –
·
Creating
high-quality and authoritative content.
·
Aligning
website content with target users’ search intent.
·
Writing
convincing title tags, meta descriptions, etc.
·
Optimizing
their clients’ websites’ loading speeds.
·
Improving
the overall user experience on their clients’ websites.
·
Avoid
duplicating content.
In the age of Black Hat SEO, the genuine
efforts of these SEO experts were undermined. Now that Google has truly started
valuing SEO experts who want to create high-quality websites and provide
amazing user experiences to target customers, these leading SEO companies are
thriving!
Also Read:
Importance of credit check for business customers
Five Best Business Opportunity Magazines Every Entrepreneur Should Read
High-End Benefits Of Fiber Internet For Business To Watch Out For