Why the Best SEO Companies in Canada are Thriving after Google’s Latest Algorithm Updates
Right now, doing searches on Google is very easy. We get access to the best possible content that instantly answers the root of your questions. But, Google wasn’t as efficient eight years ago. In the past, Google’s search result pages did have some relevant sources, but there were also many useless websites and links that popped up. These dodgy websites usually contained viruses and other harmful elements. That was the age of Black Hat SEO.
The Age of Black Hat SEO
Black Hat SEO is the technique of manipulating search engines to boost website rankings artificially. Websites that used this nefarious form of SEO would veil useless content with thousands of keywords. The only reason behind these websites’ existence was tricking users into clicking odd websites. Black Hat SEO specialists used techniques like keyword stuffing (filling up pages with most-searched terms on Google) or false link sharing. That means to be an SEO master; one didn’t have to be a half-decent content creator. All these nefarious activities of Black Hat SEO specialists were halted with the launch of Google Panda and Google Penguin.
Google Panda and Penguin
Google Panda and Google Penguin were significant algorithm updates that completely transformed the internet. Google intended to fill up its search result pages with high-quality websites that genuinely answered search queries. Low-quality pages created using Black Hat SEO techniques were either relegated to lower rankings or completely banned from the search engine. With these updates, Google made these things clear -
· User experience matters the most for the search engine. So, websites that deliver excellent user experiences will be rewarded by Google with higher rankings.
· Good user experience doesn’t just depend on the content of the website. Faster page loading speeds, easy navigation, static pages, and mobile-responsiveness are equally important ranking factors.
· The search engine does not appreciate artificial backlinking. If the search engine’s algorithms detect unnatural spikes in backlinks, it may punish the website by imposing penalties.
· The the past success of Black Hat SEO websites has made keyword density an extremely important factor. So, the number of times certain keywords are used within a page is equally important as the keywords’ quality. Keyword density of 1.5% to 2.5% is perfect. To calculate your website’s keyword density, divide the number of keywords on a web page by its overall word count. Webpages with keyword densities higher than 3% are viewed as spam in the eyes of Google’s algorithms.
· Content is still, king. Even if Google updates its search engine algorithms a hundred times, useful content will always be key to achieving domination on this platform.
So, avoiding Black Hat SEO tactics isn’t enough to earn decent rankings. Website administrators need to constantly abide by the new guidelines that come with each algorithm update on Google. Given that the top links on Google’s search results pages average Click Through Ratios of 31.7%, there’s more than enough motivation for business websites to abide by these rules.
Staying Constantly Updated
Since Google’s revolutionary Panda and Penguin updates in the early 2010s, the search engine has launched several algorithm updates that were and continue to be equally impactful. They include -
· Hummingbird (2013) – Intended to stop websites from stuffing keywords on webpages that contained low-quality content. It helped the search engine platform better infer search queries and deliver results that matched the searchers’ intent, not just the individual terms mentioned in the query. This algorithm used tools like natural language, latent semantic indexing, etc., to usher in a new form of driving value-based user engagement.
· Mobile (2015) – With this update, Google started rewarding websites that had mobile versions. Websites that weren’t mobile responsive were ranked lower. Google’s 2018 and 2020 mobile search updates made it clear that the search engine will rank websites primarily based on how user-friendly and fast-loading their mobile versions are. Given that people across the world spent 3.8 trillion hours collectively using mobile internet in 2020, these updates were ahead of their time!
· Bert (2019) - This Google algorithm update sought to punish websites with poorly written content. Hence, websites with haphazard, stolen, or random content started ranking poorly after this 2019 update. The search engine’s algorithms started using natural language processing technology to interpret the real meanings behind search queries.
Why the Leading SEO Companies Love these Updates?
The best SEO company in Canada always loves these new algorithm updates. That’s because, with each update, Google rewards these SEO experts for –
· Creating high-quality and authoritative content.
· Aligning website content with target users’ search intent.
· Writing convincing title tags, meta descriptions, etc.
· Optimizing their clients’ websites’ loading speeds.
· Improving the overall user experience on their clients’ websites.
· Avoid duplicating content.
In the age of Black Hat SEO, the genuine efforts of these SEO experts were undermined. Now that Google has truly started valuing SEO experts who want to create high-quality websites and provide amazing user experiences to target customers, these leading SEO companies are thriving!