Priyanka Chopra Calls Endorsing Fairness Creams 'Awful'
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Priyanka Chopra Calls Endorsing Fairness Creams 'Awful'

Priyanka Chopra Calls Endorsing Fairness Creams 'Awful'


 Priyanka Chopra Calls Endorsing Fairness Creams 'Awful'


Global icon Priyanka Chopra is looking forward to the release of her memoir - Unfinished. It will make it to the stands on February 9. Ahead of that, she is sharing a few bits of her life that have made a space in her memoir. Recently, she spoke about endorsing fairness cream. In a new profile for Marie Claire, she spoke on this topic. Priyanka was quoted saying, “[Skin lightening] was so normalised in South Asia; it’s such a large industry that everyone was doing it. In fact, doing it is still a check [mark] when you are a female actor, but it’s awful. And it was awful for me, for a little girl who used to put talcum-powder cream on my face because I believed that dark skin was not pretty."


Priyanka Chopra Calls Endorsing Fairness Creams 'Awful'

In the past, Priyanka has often spoken about how she was called 'Kaali' (Black) by some of her family members. In an interview with Barkha Dutt, she had once stated that she wanted to change her skin-colour when she was 13. "I felt really bad about it, that’s why I stopped doing it. All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me 'kaali, kaali, kaali'.


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